Content Marketing Specialist

Content Marketing Specialist

Position Overview: As a Content Marketing Specialist, you will play a critical role in shaping our content strategy and ensuring that our sponsored content seamlessly integrates with our editorial content. You will write, design & publish sponsored content and special sections that appear in The Berkshire Eagle.

Key Responsibilities: Write and edit sponsored content to ensure it aligns with the brands voice. Write, cultivate and edit content to populate advertising special sections i.e. Best of The Berkshires, Fall Home Improvement, etc. Paginate standalone articles and full advertising special sections in print, optimizing the user experience for our readers. Publish all generated content online and promote on social media when required. Conduct keyword research and implement SEO best practices for sponsored content. Stay updated on industry trends and best practices related to sponsored content and story pagination. Uphold our commitment to transparency and ethical publishing in sponsored content.

Qualifications: A bachelor's degree or equivalent experience in journalism, communications, or marketing. Proven experience in content editing and pagination, preferably in a digital media environment. Strong editorial judgment and the ability to maintain brand integrity in sponsored content. Exceptional attention to detail and strong editing skills. Proficiency in SEO and keyword research. Excellent communication and collaboration skills. Ability to work in a fast-paced, deadline-driven environment. Familiarity with content management systems (CMS) and pagination tools. Full-time employees receive a benefits package that includes health, dental, vision, life insurance, and 401(k). A drug screen is required.